Which Header Bidding approach should you use? - Adapex

Header bidding has opened the roads of new opportunities for many publishers which is even considered one of the best innovations to maximize the online revenues for many ad tech companies. Header bidding is a process of the auction that enables ad publishers to collect multiple bids from various demand sources simultaneously. The header bidding strategies are of two types -

1. Client-Side Header Bidding

2. Server-Side Header Bidding

1. Client-Side Header Bidding - This type of header bidding takes place on the user's browser that sends ad requests to multiple demand partners. The auction is won by the highest bidder. This concept is said to give publishers a boost of 30-100% in ad revenue.

2. Server-Side Header Bidding - This type of header bidding doesn't take place on a server, rather it takes place on a server. The user's webpage makes a call to a third party server which further passes the requests to other various demand partners.

Both the header bidder strategies have their pros and cons but the question is which strategy works best for the publishers?

Adapex recommends using a Hybrid approach to get the most of your online revenues. The header bidding solutions with multiple advertising platforms like display advertising, native advertising, and even for AMP.