Benefits of Using Ad Server- Adapex

An ad server is a platform that manages, serves, tracks, and reports online display ad campaigns. It has mainly two types of ad servers in the advertising system: one is a publisher and advertiser ad server. Mainly, it just serves ads.

Traditionally, when we implement the ads, there were around 40 different steps to place your ads on a publisher’s web site. It was including selecting the publisher to traffic the ad, measuring its performance, and receiving the invoice. But, you just want to make sure that both ad management and reporting gets done from a convenient point.

So, to efficiently run your ads on multiple websites, digital advertising offers a brilliant platform to all advertisers and publishers.

Benefits of using an ad server

· Get constant ad campaign optimization.

The conversions and ad revenue mention the performance of every programmatic ad campaign. The platform offers the ability to track the targeted actions of the users for further performance optimization. It can improve the efficiency of the media buying process.

· Conversion tracking

Conversion tracking in an ad server shows the number of views or clicks that result in registration, actual purchase, lead, viewing of a certain page, or some other valuable actions.

Several methods to track conversions:

• Pixel Tracking: Use actions and placing an invisible pixel on the specific pages of your website.

• Behavioural Tracking: Used to track the previous user activity to create a section further used to match the ad creative’s to this specific user.

• Server-to-Server tracking: An alternative to Pixel Tracking and gets used when a pixel cannot get placed due to technical reasons.

• Tracking Revenue: Helps advertisers to define the exact publisher's site where they made this purchase.

For an advertiser, it becomes hard to find the best-performing audience. It is so because they would put more marketing budget into these sources for conversion.

Keep things easy to understand for controlling all advertising stages and make sure you get what you paid for. The best part of all is that in most ad servers, performance optimization gets done automatically.

· Timely performance reports:

The data-driven decision must be decided from large-scale campaign performance data.

An Ad server generates timely performance and stores them all in one point to provide you with a complete view of your ad performance. In your ad serving account, you can apply extraordinary channels to run covers explicit boundaries, treats, time regions, reference areas, or bundles. You can likewise plan reports and get convenient updates on key data about your advertising.

If you are also interested to explore the benefits of an ad server as a publisher or an advertiser, you can contact Adapex anytime. We provide the best digital advertising and platforms to generate high ad revenues for various businesses.