Content Marketing and Native Advertising- Discussing Differences, Types, and Tips!

Digital marketing is a vast area of marketing. “Content marketing” and “Native advertising” are just two aspects of it. Regardless, both are equally needed to run a business growth. It includes many online marketing strategies. Where content is king, advertising is the best way to reach millions of people about your brand and products. However, both strategies work differently and need to be understood to work efficiently by saving your time and marketing dollars.

Audiences are no more interested in traditional media and are now spending more time online. That means the power of new media is getting a hike day by day.

So, let us compare content marketing and native advertising to know more in detail.

Content Marketing Versus Native ads:

Content marketing is a digital marketing approach that focuses on creating, publishing, and distributing content for a targeted audience online. Whereas native advertising offers the paid native ads that match the look, feel, and function of the media format in which they appear.

You can found such native ads in social media feeds or as recommended content on a web page. Native ads are completely different from banner and display ads. And these do not really look like ads.

Content marketing:

Why use it?

Content is everything on your site as well as for promotion. The customer will first see your content and then switch to your website. So, it is better to use it in a useful manner. Try to make it more attractive so that you can get the maximum clicks and reach on your website.

Types:

· Blog Posts or Articles

· Videos

· White Papers, eBooks, and Reports

· Infographics

· Podcasts

· How-To Guides

· Email Newsletters or Nurturing Campaigns

· Case Studies and Client Profiles

· Thought Leadership or POVs

· Social Media Posts

Tips:

· Provide practical value in your content

· Create an emotional connection so that people can relate to you.

· Tell a story to your audience

Native advertising:

Why use it?

Native advertising is digital advertising, which is playing a growing role in publishers monetization strategies, and quickly became a best practice for marketers online. You can publish your native ads in order to connect with users in a format of his choice. The more you will interact, the more leads you will generate.

Types:

• In-Feed Units

• Paid Search Units

• Recommendation Modules & Widgets

• Promoted Listings

• In-Ad (IAB Standard) with Native Element Units

• Custom /”Can’t Be Contained”

Tips

• Understand the end goal

• Make it valuable

• Write as you would speak

• Always use the brand name

• Ensure things are simple

• Include a CTA

It was all about content marketing and native ads; we have mentioned what it is, its types, and some tips on how to make it more worthwhile. If you want to try out digital advertising or native ads, you can contact Adapex anytime. We will surely bring out the great revenue and audience on your ads and your website with our best ad networks.