Native ads & Header bidding - Increase your ad revenue | Adapex.

Native advertising is a form of online advertising that promotes your business among your potential customers using online platforms. In native Ads, advertisers work with a DSP to buy impressions and publishers sell ads through SSP. Native ads appear on a web page or app, on locations other than header, footer, or sidebar. Adapex experts use native advertising to get higher CTR and CPMs as these ads are less distracting than the others. Adapex helps their publisher partners in optimizing the monetization of their Ad revenue.

Header Bidding enables publishers to collect multiple bids from various demand sources simultaneously, resulting in the highest revenues. This whole process is automatic using real-time bidding because of the smaller time-frames of the users visiting a webpage. Header bidding is at the lead of the list of technologies that have most contributed to publisher revenue gains in recent years. But the technology is complex, and publishers need to stay on top of advancements to make the most of it and drive revenue.