Grow your ad revenue - In-app Monetization strategy

In-App Monetization is a great way to increase your ad revenue, especially for mobile devices. But getting the most of your in-app monetization strategy, some best practices need to be followed which can be applied to optimize your user experience. The best practices which can be followed are -

1. Use in-app header bidding strategy which has been proven very effective for the publishers.

2. The performance of your ad units needs to be evaluated regularly.

3. Banners, videos, and interstitial ads can be considered

4. Mix video and display ads, this can help in increasing ad revenue and eCPMs.

5. Make sure you measure viewability as the demand for viewable mobile inventory is growing.

6. Improve transparency by using app-ads.txt to combat ad fraud.

7. Put CPMs in place, make sure it is properly implemented for your mobile-app.

Adapex is always there to help, providing you with the latest updates about the monetization strategies that can help you maximize your site or in-app revenue. Reach out to us to discuss the monetization strategies that suit you the most.