Adapex has brought a piece of good news to all the ads publishers, CPMs have been hit strongly. Mobile insights are rising tremendously but the desktop insights are steady. However, the overall growth of CPMs has shown a rise in statistics. Though the impact of Covid19 is still there, therefore, the digital display ad revenue won't be showing much progress as expected.
The time is important for the publishers to focus more on their sites and to follow different ways for the ads management on their websites. Here are tips which can help you with increasing your ad revenue -
1. Improve your ads management, campaign management to improve mobile ad revenue
2. Focus on the quality content which advertisers are looking for.
3. Header bidding has been proven successful for increasing ad revenues.
4. Make sure your site is user friendly. Give a look at your analytics and performance. Evaluate the revenue and make decisions to drive more users to your website.
Adapex is always there to help you with the best techniques and tools. Reach out for a free site audit.
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